How Greater Springfield Challenged the Norms

The 10th International Urban Design Conference will be held at Surfers Paradise Marriott Resort & Spa, Gold Coast, Queensland from Monday 13 – Tuesday 14 November 2017. 

Ms Raynuha Sinnathamby, Managing Director, Springfield Land Corporation will be attending this year’s Conference, discussing “How greater Springfield challenged the norms”.

Raynuha Sinnathamby

Greater Springfield could have been just a distant vision:  The story of a person  who boldly imagined  a city of the future that never came to be.  Instead, that dream with a difference empowered a relentless ambition, that 25 years later has been shared by many and which has irrevocably transformed a region of South East Queensland into a  multi‑billion dollar contributor to the State’s economy with a place firmly fixed on the national stage.

With that as a backdrop, it’s difficult to believe that a disused and unwanted former forestry operation, spanning 2860ha right on Brisbane’s doorstep, was of very little interest when what is now the Greater Springfield landholding came to the market.  But  in 1992, that’s what it was, until Springfield Land Corporation saw it and  a compelling opportunity to do something special.

A new city, a new beginning” was what the original slogan promised and Greater Springfield would have to challenge plenty of norms to deliver it.

That meant seizing every available opportunity, inventing others when they didn’t exist, and harvesting the often thin silver lining from plenty of clouds, in order to progress vision into reality and prevent that dream from becoming a nightmare.

It’s been a consistent and winning strategy which has resulted in a budding city bursting with a diverse and aspirational population, around a world award winning  master plan interconnected  to health, education and underpinned by technology.

Greater Springfield is where no one believed people would live, learn, work and play and yet it has disrupted that thinking and knocked down many barriers to become all of that, as well as an emerging  global attraction for investment and centre for out‑of‑the‑box thinking.

The 2017 International Urban Design Conference is an opportunity for design professionals to exchange ideas and experiences, to be creative and visionary and to contribute to redesigning our urban futures.

Find out more here.

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