Big data is adding a whole new dimension to public spaces

Most of us encounter public spaces in our daily lives: whether it’s physical space (a sidewalk, a bench, or a road), a visual element (a panorama, a cityscape) or a mode of transport (bus, train or bike share). But over the past two decades, digital technologies such as smart phones and the internet of things are adding extra layers of information to our public spaces, and transforming the urban environment.

Traditionally, public spaces have been carefully designed by urban planners and architects, and managed by private companies or public bodies. The theory goes that people’s attention and behaviour in public spaces can be guided by the way that architects plan the built environment. Take, for example, Leicester Square in London: the layout of green areas, pathways and benches makes it clear where people are supposed to walk, sit down and look at the natural elements. The public space is a given, which people receive and use within the terms and guidelines provided.

While these ideas are still relevant today, information is now another key material in public spaces. It changes the way that people experience the city. Uber shows us the position of its closest drivers, even when they’re out of sight; route-finding apps such as Google Maps helps us to navigate through unfamiliar territory; Pokemon Go places otherworldly creatures on the pavement right before our eyes.

But we’re not just receiving information – we’re also generating it. Whether you’re “liking” something on Facebook, searching Google, shopping online, or even exchanging an email address for Wi-Fi access; all of the data created by these actions are collected, stored, managed, analysed and brokered to generate monetary value.

Originally Published by The Conversation continue reading here.

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